Monday, September 14, 2015

Flashback - The LEGO and Star Wars collaboration - part 3

Preparing the launch of the new LEGO Star Wars line back in '98 was a massive job. This was the first time LEGO worked with a mayor franchise so a totally new process had to be developed. At Advance one of the first tasks we got was to design the package.






This is the first design test. It had a massive golden Star Wars logo at the top of the box with the mini figure lineup on the right and the LEGO System logo down at the bottom left. At that point in time we didn't know what the logo hierarchy would be so I tried with the movie logo on top.
In the meeting room in Billund, I took a low res snapshot on my old digital Sony camera and used that photo to mock up a box with the prototype Millennium Falcon in the middle of the asteroid field. One of the most iconic scenes from the The Empire strikes back. I wanted the asteroids to go all around the box so the film scene was as big as possible. This file shows both front and side panels of the box. As you probably know this model wasn't released until much later and the design would get another spin. To be continued...

1 comment:

  1. This was the first time LEGO worked with a mayor franchise so a totally new process had to be developed. At Advance one of the first tasks we got was to design the package.
    star wars the clone wars

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