Back in 1999 a lot of different name suggestions were on my table but there was
something special about the combination of biological chronicle, Bio-nicle.
The acceptance and approval of the name went incredible fast and then it
was just the matte of giving it a graphic form. It had to look epic and timeless
so I chose the classic typography Trajan that originates from the Trajan column
in Rome and reworked it a bit and gave it a 3D stone carved effect in Photoshop.